In 2020, the branch and the Itaú bank won with the “Esperança” campaign
The film “Alice and Fernanda”, created by Africa for Itaú, was chosen as the Best Commercial in Brazil 2021, an award that celebrates the campaigns aired on SBT.
The announcement was made this Tuesday afternoon (26), in the return to the face-to-face model of the event, after two years online. It is the second consecutive time that the bank and the agency have won the award. In 2020, they won with “Esperança.
In the campaign launched at the end of the year, little Alice, a baby who went viral on the internet when she spoke words that were difficult for adults to pronounce, and actress Fernanda Montenegro, the new immortal of the Brazilian Academy of Letters and already recognized for participating in the bank’s campaigns, share words that represent wishes for the year 2022, such as hope, respect, humanity and love among people.
Winning films from past editions – National
2020: “Hope”/ Africa/ Itaú
2019: “Dragon Cave”/ DPZ&T/ Renault Kwid Outsider
2018: “Robô” / DPZ&T / Itaú
2017: “Visions” / Y&R/ Vivo
2016: “Pé na Porta” / AlmapBBDO / Volkswagen
2015: “Desejos” / AlmapBBDO / Volkswagen
2014: “Compadre” / NBS / Bom Negócios.com
2013: “Brasil 70” / AlmapBBDO / Volkswagen
2012: “Translator” / AlmapBBDO / Pepsi
2011: “Cursed Ponies” / Lew’Lara\TBWA / Nissan
