The main purpose of the resource is to expand the company’s capillarity and strengthen its portfolio, with the creation of products with data science and predictive analysis.
Keep.i raised around BRL 5 million in an investment round, with a contribution made by Boxnet, a big data company present in the PR Analytics market. The main purpose of the resource is to expand the company’s capillarity and strengthen the portfolio with products focused on data science and predictive analysis.
In addition to the investment, the two companies are also working together on some solutions. Keep.I will support Boxnet with its data visualization platform, enhancing the ability to generate insights, while Boxnet will contribute to the development and construction of Keep.i products and solutions for the market.
Currently, Keep.I monitors 920 brands on more than 3,500 dashboards. The system analyzes data from web analytics platforms, app analytics, media performance, social media pages, SEO intelligence, social listening, competitive intelligence, pr analytics, CRM analytics, email marketing and customer communication.
According to Roberto Matos, founder and CEO of Keep.i, the company works as a “BI as a Service”, positioning itself as the department with the potential to mitigate some market problems.
“The shortage of qualified professionals and the difficulty of attracting and retaining talent are challenges for project managers given. More than 72% of data professionals have less than 3 years of experience. We want to simplify this process with a low touch solution, which enables faster and more practical adoption to the market”, he adds.
