The campaign was created by Ogilvy Brasil and is publicized on open TV, radio, POSs and social networks.
Leroy Merlin presented its new concept, “Your Home with Everything”, in a campaign that was presented during the break of the Big Brother Brasil 2022 final, which took place this Tuesday (26).
The campaign concept was created by Ogilvy Brasil and the film, which has 60”, 30” and 15” versions, narrates people’s relationship with their homes after two years of the pandemic.
The films comprise versions of 60, 30 and 15 seconds, for open and closed TV, and the video-manifesto had developments on LEROY MERLIN’s social networks and for the brand’s points of sale.
“The objective of the campaign is to reinforce that being or returning home is still the greatest pleasure for all of us. This theme also reinforces what we want as a brand: to offer complete solutions for the home of every Brazilian”, explained Elias Rodrigues, Advertising Director at Leroy Merlin.
In addition to investments in open and closed TV, the campaign was also publicized on the radios, at the company’s points of sale and on social networks, where it had the participation of former BBB, Tiago Abravanel, who accompanied the launch of the video-manifest in real time and shared the experience of returning home to enjoy the warmth of home with her husband and family.
“The purpose of this campaign was to show that there is no better feeling than coming home. As much as we want to see the world, go out and walk, being at home is still the best place”, highlighted the creatives of Ogilvy Brasil, Claudia Pimenta and Luiz Bagatin, responsible for the creation.
