Chilli Beans brought together Cleo, Pocah and Virgínia to find out what makes them tick. Hence the co-creation ‘Euforia’, which aims to address the spirit of excitement in the resumption of face-to-face meetings. The action also marks the brand’s entry into the TikTok.
Headed by the trio Cleo, Pocah and Virgínia, the characters were placed in surreal situations, which converse with a 100% digital environment.
The new campaign was developed by House Chilli Beans, the brand’s internal agency, in partnership with BR Media, which selected, in addition to the stars, a team of influencers and personalities. “We couldn’t wait to live this moment, think about the campaign together, in collaboration with partners and guests, and then set out to film and photograph everything,” said Caito Maia, CEO and founder of Chilli Beans.
Datasheet:
Creation House Chilli Beans
Creative Direction: Jose Caporrino
Art Direction: Taisa Lira
Art Directors: Rafael Antunes and Kauê Andrade
Editor: Matheus Thuler and Juliana Covre
Community Manager: Raphaela Capobiango
CM Assistant: Elisa Silva
Service: Everton Lelis
Attendance Assistant: Iara Pereira
Equipe Chilli Beans
Approval: Caito Maia
Marketing Manager: Cauê Sanchez
Marketing Coordinator: Caroline Ventura
Marketing Assistant: Barbara Ramos
Public Relations: Caio Pamphilo
Produtora I Hate Flash
Creative Director and Photographer: Fernando Schlaepfer
Assist. Direction and Scripts: Juliana Santos
Coordinator and service: Carol Caddeo
Production Coordinator: Jeanne Yépez
Assist. Production: Nico Santos
Assist. Production: Tailla Jorge
Cameraman and Photography Director: Bruno Rubim
Assist. Video: Janaina Carvalho
Gaffer: Paulo
Assist. Gaffer: Fabio Azul
Electrician: Janaina Ribeiro
Video Assist: Vitor Barosi
Op. Audio: Elis Menezes
Costumes: Tamara Salazar
Maid: Sissa de Oliveira
Beauty: Guilherme Casagrande
Assist. Beauty: Yanke Vasconcelos, Juliana Bomfim, Raquel Pfutzenreuter
Art Direction: Bárbara Besouchet
Logger: Eren Castellano
General Assistant: Hedilena Aparecida
Generator: Nelson
Firefighter: Amanda
Virginia team
Stylist: Tomtom
Artistic Production: Emmanuelly
Beauty: Priscilla
Cleo team
Beauty: Rodrigo
Stylist: João França
Commercial Production: Dani
Personal Assistant: Juliana
Artistic Production: Beatrix
Pocah team
Advisor: Paulo
Entrepreneur: Marco
Personal Adviser: Ed
Beauty: Andrei Ries and Jonatam Rocha da Costa
Stylist: Bruno Pimentel
Soundtrack
Production: Larinhx
Coordination: Clarissa Ribeiro
