In addition to consulting, the agency intends to work with “Game advertising”, digital media, influencers and estreamers, and metaverse
The growth of the gaming universe in Brazil has moved the communication market and created new players. The most recent is Triple A, founded by Marcelo Cassis and Pedro Santos, professionals who worked in the games and eSports area of Loading TV.
The creation of the agency, according to the executives, starts from the perception that many brands want to participate in the gamer universe, but do not know the paths of the stones and how to establish connections in a genuine way. To achieve this goal, they developed their own methodology that places the brand’s target gamer at the center of the strategy and, from there, map and activate the touchpoints within the gamer ecosystem.
“There is a vast universe of characteristics that intersect and form a huge series of profiles to be explored. And that is why defining this target gamer is so important for us to create the ideal narrative for our clients”, explains Pedro Santos, CEO of the agency.
In addition to consulting with proprietary methodology, the agency intends to work with “Game advertising”, exploring opportunities within games; digital media; influencers and streamers; and with metaverse.
