The campaign was conceived by FCB/SIX and has as its soundtrack the song “Você e eu, eu e você”, by Tim Maia
Benegrip presented its new positioning with the “Juntinho” campaign, which highlights the importance of people being well to be together with those they love.
The campaign, conceived by FCB/SIX, shows a family that appears sharing ordinary moments of leisure, care and joy, without wasting any of the moments that they can be together, to the sound of the song “Você e eu, eu e você”, by Tim Maya.
In the piece, the brand’s phrase “Is it flu? Benegrip”, is now accompanied by “because you were made to be together” and in addition to having the presence of a Yeti, a folkloric character from the snows, who appears with the flu and interested in Benegrip Multi Dia & Noite.
In addition to the new films, the new positioning also brings football sponsorship, digital media actions, partnership with digital influencers and new content projects.