The brand will have operations in both the physical and digital environments, in addition to an e-commerce
Riachuelo launched a new brand aimed at the Geek audience, FANLAB.
The brand will have an independent operation, both in the physical and digital environment, in addition to an e-commerce.
“FANLAB’s proposal is to offer the client a complete curation of all the main brands and categories in the geek universe. We know how engaged this audience is, who consumes products related to their favorite characters”, stated Elio Silva, Riachuelo’s director of Channels and Marketing.
FANLAB launched “Print on Demand”, a technology aimed at serving fans of the geek universe who want pieces of their favorite characters.
The geek audience is demanding and knowing this, FANLAB launches “Print on Demand”, a technology, developed to serve fans looking for pieces of their favorite characters, with prints produced on the spot.
The new brand is expected to sell more than 300 active licenses on products ranging from clothing and accessories to collectibles, home decor, homewear and pet food.
The first units of FANLAB stores will be inaugurated on May 25, the date on which the “Day of Nerd Pride” is celebrated, and will be located in São Paulo, at Shopping Anália Franco and at MorumbiShopping.