Cervejaria Colorado wants to remove the idea that many Brazilians have that only what comes from outside the country has quality. The brand reinforces seeks to reinforce its essence and honors the work of regional micro-producers in its new campaign “Imported from Brazil”.
Betting on a humorous and fun tone, the campaign plays with the famous “Brazilian mutt complex” and draws the public’s attention to the appreciation of national products, presenting the brand’s labels with a gringo tone. Demoiselle, Cauim, Indica and Appia are 100% Brazilian beers, but by the name, they seem to be imported. But in fact they are… only imported from Brazil!
Some cities in the interior of the country, such as Araçariguama, Cajuru and Luis Antônio, also gained prominence in the campaign by bringing the origin of the ingredients used in the production of the brand’s beers to the center of the conversation, presenting the face of these micro-producers who have been partners with Cervejaria Colorado for several years. 20 years. Sometimes in English, sometimes in French, the film’s fun style causes reflection and invites the consumer to truly appreciate what Brazil has to offer! The full movie is now available on the brand’s social media and YouTube channel:
Daniel Carneiro, Colorado marketing manager, joked:
“Imported products are so valued in Brazil that even on supermarket shelves the items do not mix. We want to show the quality of Brazilian ingredients and draw attention to the essential work of regional producers who make that tasty beer reach the glass of millions of consumers. After all, Cervejaria Colorado is imported from Brazil, produced with 100% Brazilian ingredients.”
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