The brand will carry out actions during the ball and will have a bar developed by Vogue’s creative team.
Beefeater is one of the main sponsors of the Vogue Ball in 2022, which takes place this Friday (19), at Copacabana Palace, in Rio de Janeiro.
With the narrative “Perfect Timing by Beefeater”, created by Soko, the brand created a strategy that includes the front of Earned Media and will count on the presence of personalities such as Sabrina Sato, Mariana Gonzalez, Bianca Dellafancy, Erika Januza, John Drops, Matheus Mazzafera, Mateus Verdelho, Sérgio Malheiros, Sophia Abrahão and Pequena Lô.
“With the expectation generated for the Vogue Ball, we believe in a huge potential for awareness for Beefeater, guaranteed by an integrated strategy. Together with PR and the media, we work to generate relevant conversations both during and after the event’s closing”, said Patrícia Cardoso, marketing director at Pernod Ricard Brasil.
At the ball, the brand will carry out actions such as the presentation of the Vila Isabel samba school, which has Sabrina Sato as the drum queen, in addition to an exclusive bar developed by Vogue’s creative team, which will feature a menu that speaks to the theme of this year’s party, which is “Fantastic Brasilidade”.
