or Twitter was Elon Musk

Musk bought Twitter this week for US$ 44 billion, the equivalent of R$ 215 million

The main news of the world of business and of the world internet this week was the purchase of Twitter by Elon Musk, after the board of the social network approved the offer of US$ 44 billion. As a result, upon completion of the transaction, Twitter will become a privately held company.

The purchase price represents a 38% premium to the company’s shareholders over the closing price of Twitter’s shares on April 1, 2022, which was the last day of trading before Musk disclosed his approximately 9% stake on Twitter. .

After closing the purchase deal, the owner at Tesla – and now Twitter – began to comment on freedom of expression on the network, saying that he hopes that “even the worst critics will stay on Twitter, because that’s what freedom of speech is all about. ” and that will make the network “more fun”.

Musk also said that for Twitter to be trusted by users, the network must be politically neutral, “bothering the far right and far left alike.”

“I think that this discourse of being able to have an open and inclusive company to generate discussion, I do not believe that this is his main interest. Perhaps, as he is a very sagacious entrepreneur, what he has seen is a very poorly managed company. , with enormous potential and relevance with chances to grow absurdly under his management”, said André Palis, CEO of Raccoon.Monks.

According to Marcelo Tripoli, CEO of Zmes, it is still too early to determine the changes that the network must undergo, including for the advertising market. “There is still a whole regulatory process and accommodation of what will actually happen in practice. Publicly, Elon Musk has already declared that he wants less dependence on Twitter in relation to advertising revenue. Twitter moves towards the same commercial side as other platforms,” ​​Tripoli said.

Although still nebulous, the CEO believes that advertising should remain relevant on the platform. “The sustainability of an expensive platform like Twitter depends on advertising, and with Elon Musk’s promise to eliminate bots and use more transparent algorithms, the experience for both the user and advertisers will improve.”

Regarding advertisers, Lucas Ocasso, Rocky.Monks’ head of technology, believes that the changes will be gradual. “Everyone will settle in the spaces created according to public opinion in relation to these changes”, explained Ocasso.

Among all the possibilities, having a button to edit tweets is one of the changes that João Vitor Rodrigues, a professor of digital marketing at ESPM Rio, believes should happen and, in addition to opening the codes of the platform’s algorithms.

“The possibility of editing a tweet is an old request from users of the network, but it is not unanimous. The second is important for society, for researchers, analysts, but it can also end up giving ammunition to certain groups to understand how algorithms work and, thus, devise tactics to escape the rules that would prevent the sharing of disinformation, for example”, added the professor.