Action will demystify information about flu immunization
Sanofi and Instituto Butantan, with the support of Mauricio de Sousa Produções, joined in the launch of the #ProtegidoContraGripe campaign, to show the importance of childhood immunization against the disease. To encourage parents to take the flu vaccination, this year’s campaign will feature a jingle featuring the Limoeiro class.
Held on digital channels, throughout the months from April to July in a playful way, Mônica and her friends will demystify information about immunization against the flu.
In addition to the jingle, the class will also show, through everyday scenes, how being #ProtegidoContraFlu is essential to ensure that the little ones can have fun more safely in activities such as going to the movies, playing with friends and hanging out with their grandparents, who are part of the flu risk group, for which vaccination is also recommended.
“We know how important communication is to the current challenge of increasing vaccine coverage. Carrying educational messages through the characters of Turma da Mônica is an efficient way to reach families, without leaving aside a careful vision in relation to the quality of information”, says the director of strategic partnerships for vaccines at Sanofi, Renato Cavalcanti.
