The #escolhademilhões campaign counts on the presence of the creators of Eyxo+, the company’s diversity and inclusion bank
Eyxo Content Co. launched a campaign to encourage 16 and 17 year olds to take their voter registration card.
The #escolhademilhões campaign counts on the presence of the creators of Eyxo+, a diversity and inclusion bank, who received help from the company in the process of planning and creating the actions.
“They are free to produce different materials, such as photos, videos, gifs and other elements that catch the attention of digital natives, in a creative way and with their own aesthetic”, commented Pedro Maciel, head of the creators area at Eyxo.
The project unites the company and creators in a collective effort to continue showing the importance of voting, bringing references that are popular and attract the attention of young people.
“Eyxo is a Certified B company and seeks to redefine the concept of success in the economy. As a content company that believes in the power of communication to leave a positive impact on society, we felt that we needed to contribute and do our part”, said Greta Paz , CEO of Eyxo.
Since the beginning of the year, brands and personalities have been mobilizing to boost young people’s interest in elections. According to data from the TSE (Superior Electoral Court), Brazil gained 1,144,481 new voters in the 15-18 age group between January and March.
The #escolhademilhoes campaign runs until May 4th, the deadline for regularization and issuance of voter registration.
