Packaging prints are inspired by the works Peneirando Café (1957), Meninos Soltando Pipas (1947) and Café (1942)
3 Corações launched a line of coffees inspired by the works of Brazilian painter Candido Portinari.
The line has options of roasted and ground coffees, espresso in capsules, soluble coffee and drip coffee, and are printed on packaging inspired by three works by the artist: Sieving Café (1957), Meninos Soltando Pipas (1947) and Café (1942). .
“I don’t know of any painter who has painted more of a country than Portinari has painted his own. His first childhood image is of the coffee plantation in the interior of São Paulo. It is not by chance that his first international award was won with his canvas ‘Café’”, commented João Candido Portinari, son of the Brazilian painter.
The official launch took place last Friday (29), in Rio de Janeiro, at Copacabana Palace, during the Vogue Ball, an event sponsored by 3 Corações, whose theme was Fantastic Brazil, in reference to the 1922 Modern Art Week. .
“Just as Portinari was inspired by coffee to create his legacy, 3 Corações is inspired by Portinari to create this line of 100% Arabica coffees as a tribute not only to him, but to all art & coffee lovers,” added Roberta Prado. , Head of Marketing at Grupo 3corações.
The Portinari line will be marketed from May, in addition to being available for pre-sale on the brand’s e-commerce, Mercafé.
