The campaign was promoted by the Women’s Health area of the pharmaceutical company and was signed by Crane
Bayer launched the third edition of the “Liberdade Vem de Dentro” campaign, starring Bruna Marquezine, to broaden the debate on the use of contraceptive methods.
The movement aims to promote women’s freedom of choice about when and whether they want to be mothers, preventing unplanned pregnancies through access to information and expanding knowledge about long-acting methods, such as IUDs (Intrauterine Devices) .
“The proposal of Liberdade Vem de Dentro has always been to empower women and, throughout the editions, we were able to expand and deepen our messages. The issue is urgent: 55% of pregnancies in Brazil are unplanned and taking information is a way to change this reality”, explained Letícia Almada, marketing manager for the Women’s Health area at Bayer.
The campaign, promoted by the Women’s Health area of the pharmaceutical company and signed by the CRANE agency, is mainly focused on digital, in addition to having a team of digital influencers and out-of-home media activations.
In the 2022 edition, the movement will focus its actions on social media, with publications on the profiles of Bayer and Bruna Marquezine, in addition to counting on activations from digital influencers.
The project’s website completes the campaign’s actions with information on the importance of female contraceptive methods. The contents address the options of long-acting contraceptives, highlighting the importance of consulting a gynecologist to clarify doubts.
