The contract consolidates a partnership started two years ago between the two companies
Centauro selected Tracylocke to take care of all its communication, an initiative that consolidates a partnership started two years ago between the two companies. With the agreement, the sporting goods retailer wants to reinforce the development of creative and effective actions at all points of interaction with consumers.
“Tracy, over the years, has shown a wide creative and operational capacity to serve the customer in a deep way at all points of contact, which gives us great security in sealing this partnership for a long term”, says Gustavo Milo Marasco, Centauro marketing director.
The partnership began in 2020, when the agency created the “Live Centauro 01X01” campaign, promoting a live entertainment and access to exclusive products and offers, at the opening of the brand’s store on Avenida Paulista, in São Paulo.
In 2021, it was the turn of the action “The Uniform that Never Existed”, in honor of Aída dos Santos, the only woman in the Brazilian delegation at the Tokyo Olympic Games in 1964.
