The Christmas campaign by Netshoes, the largest sports e-commerce in the country, will be starring a Santa Claus reindeer who, in a good-humored way, does not accept boring gifts and shows that gifting with sporting items is the best choice this Christmas. The brand’s new mascot is part of a series of actions by the company for this year-end.
The first film in the campaign shows the reindeer unplugging the video game and giving sporting gifts to children who do not leave electronic games. In the second film, the mascot saves a mother’s Christmas, who gets boring presents, with a gift from Netshoes. “We created a character that combines humor and action with one of the main Christmas symbols, the reindeer”, he says. Gabriele Claudino, branding manager at Netshoes. The campaign will run on ESPN channels and on all the brand’s social networks — Facebook, Instagram, TikTok and Linkedin.
Until December 23, the entire store will have gifts starting at 19.99 reais, progressive discounts (10% discount on purchases over 200 reais, 15% on purchases over 250 and 20% over 300) and the special promotionof an item for 10 reais. In the latter, the consumer chooses two products from a list of pre-selected products and pays only 10 reais for the second item.
The campaign will also be driven by influencers from different niches. Promotional actions are valid for purchases made through the Netshoes website or app.
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