Chevrolet launched the S10 2023 pickup campaign, to the sound of the song “Evidências”, by the duo Chitãozinho & Xororó, to reinforce the concept of the #FeitaPraQuemFaz brand.
Created by Commonwealth//McCann and with Isobar’s digital media strategy, the campaign, divided into three phases, spreads evidence that something good is coming to admirers in the field with #AtentoÀsEvidências.
The 30” film shows workers, farmers and people who live in the countryside singing the classic and showing that evidence proves that those from the countryside worked hard, gained respect and today reap admiration wherever they go, ending with the motto “Who plants , reap”.
“Chevrolet understands that the work in the field is done by those who make it happen. And the evidence proves it. Therefore, nothing better than having this anthem as the soundtrack of our S10 MY23. The pickup has all the necessary attributes for those who need to harvest more”, explained Federico Wassermann, Marketing Manager for GM South America.
To amplify the action, the campaign also counts on the actions Evidências que Provam and Dueta Evidências Comigo, which will go live on May 8th.
In Evidências que Provam, a squad of agro influencers, such as Caio Afiune, Fael Gomes and Gabriel Vetuche, will show on their social networks how the S10 MY23 helps in the harvest of the field and is made for those who do it.
In Dueta Evidências Comigo, the action takes place on Tik Tok, taking advantage of the resources of the duet video platform and with the help of country influencers, such as singers João Gomes and Antony.
