From April 26 to May 22, an unusual truck from Turma da Mônica Baby will be on tour in São Paulo (SP), Belo Horizonte (MG), Vitória (ES) and Rio de Janeiro (RJ). Each day, it will be parked at a point in the cities to bring activations, interactivity and lots of fun for the whole family. Stylized with the cutest characters from Bairro do Limoeiro, the attraction aims to promote Ontex’s new Turma da Mônica Baby diaper.
Free samples of diapers will be distributed with the exclusive QuatroSec technology and Turma da Mônica Baby Hora da Troca wet wipes, with chamomile and cotton extracts. Dads and moms will also be able to take these moments of affection and care home, as,when buying R$ 40 in Turma da Mônica Baby diapers or scarves at the point of sale, buyers can exchange them for an exclusive gift (collectible Turminha pots).
During the action, the Turma da Mônica Baby truck, developed by Brandtruck – specialized in the creation, construction and activation of innovative promotional mobile units – will park in commercial establishments in the capitals of the Southeast with activations and a lot of interactivity for adults and children. In addition to all the exclusive products and items, the truck will have sculptures of characters from Turma da Mônica Baby.
Every detail of the truck was thought of, which has an Instagrammable space with a diaper-shaped swing, benches, flowers, Floquinho’s collar, synthetic grass, service desk, gel alcohol display and a team of promoters to welcome adults and children. and make the game unforgettable.
Public and D’avó in São Paulo; Araújo Drugstore in Belo Horizonte; Santa Lucia Drugstore in Vitória; and Assaí in Rio de Janeiro will be the establishments that will receive the truck in their parking lots. Check the calendar with the days and locations:
| 1/5 (domingo) | GRANDFATHER– Av. Armando Sales de Oliveira, 1200 – Suzano Park | Suzano/SP | 12h00 as 20h00 |
| 4/5 (Wednesday) and 5/5 (Thursday) | DROGARIA ARAÚJO– Rua Izabel Bueno, 743 – Indaiá | Belo Horizonte/MG | 11h00 as 19h00 |
| 5/6 (Friday) to 5/8 (Sunday) | DROGARIA ARAÚJO– Av. Cristiano Machado, 2400 – New City | Belo Horizonte/MG | 11h00 as 19h00 |
| 5/11 (Wednesday) and 5/12 (Thursday) | DRUGARIA SANTA LUCIA– Av. First Avenue, 272 – Laranjeiras Residential Park | Serra/EN | 10h00 as 18h00 |
| 5/13 (Friday) to 5/15 (Sunday) | DRUGARIA SANTA LUCIA– Av. Our Lady of Penha, 535 – Saint Lucia | Vitória/ES | 10h00 as 18h00 |
| 5/18 (Wednesday) and 5/19 (Thursday) | ASSAI– Rua Mariz e Barros, 975 – Tijuca | Tijuca/RJ | 10h00 as 18h00 |
| 5/20 (Friday) to 5/22 (Sunday) | ASSAI– Av. Ayrton Senna, 6000 – Jacarepaguá | Jacarepaguá/RJ | 10h00 as 18h00 |
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