There were few changes in the marketing in the last years. With the development of new communication platforms, possibilities have evolved a lot, as have market dynamics and consumer behavior. So much so that one of the great challenges when starting any campaign that seeks to improve results is choosing which actions can be most effective with the available resources.
To arrive at this answer, it is necessary to focus on two essential elements when looking for marketing strategies: planning and objective. As we are at a time when there are several ways to approach the customer, it is necessary to know the target audience and have well-defined reasons for wanting to invest in these initiatives. For example, I want to strengthen sales or I want to build relationships and engage the consumer.
Without this, it is very likely that the initiatives will not achieve the expected results. Focus on the customer, with metrics to assess effectiveness and redirect channel investments. It is not by chance that it is so important to know who the customers are, their preferences and what their pains are when drawing up a marketing plan.
Only in this way is it possible to think about how the company’s offering can help customers overcome these challenges. Whether through paid ads, content marketing or outreach actions in face-to-face events, the organization needs to understand the best ways to please and engage the target audience and the best paths in this strategy.
It is worth remembering that currently customers are looking for brands that present their history, ideas and values with which they can identify.
“Today, more than just saying, it is necessary to prove and be present in the customer’s routine to win him over. A good example of this is the investment in Live Marketing, promoting promotional actions at events and offering gifts with the customization of your brand”, says Renato Schaimberg, director of Luminati Brindes.
In other words, every detail makes a difference. This applies both to actions aimed at customers and prospects, as well as to employees through internal marketing. This relationship improvement through valuable experiences can be used internally to motivate your team or even externally to strengthen the brand.
It consists of thinking of unique opportunities for your target audience. in the case of personalized gifts , the ideal is to segment how they can be useful in the receiver’s routine, which opens the possibility for them to interact and live with the brand. There is no shortage of innovative options: portable chargers, bluetooth headphones, ring light, backpacks or executive kits.
Check out a series of tips on how to hit these promotional actions:
- First, show that each customer is uniquely unique: Personalized gifts with recipients’ names are a great way to show recognition by calling the customer by name.
- Think about how this product will be used by the receiver: you don’t want your brand to be forgotten at the bottom of the drawer.
- Always keep in mind that what you deliver to the customer says a lot about your company! Therefore, always look for the best promotional suppliers.
What will be the ideal marketing strategy for your company? Probably more than one. Regardless of the line adopted, there are many ways to communicate with the target audience. Many concepts intersect and are complementary. A good strategic marketing plan has different types of actions, adapted to the reality of the business.
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