The decision is accompanied by the creation of the “Mondelēz Digital Lab”, an initiative that aims to position the company increasingly in the technology and innovation ecosystem.
Mondelēz Brasil, responsible for brands such as Lacta, Oreo and Trident, chose Jüssi as the main partner in the digital universe – One Partner. The decision is accompanied by the creation of the “Mondelēz Digital Lab”, an initiative that aims to position the company more and more in the technology and innovation ecosystem.
With the new position, the agency will be responsible for the middle and bottom of the funnel digital strategy of the seven main brands in Mondelēz Brasil’s portfolio: Lacta, Oreo, Bis, Tang, Trident, Halls and Club Social. This includes, for example, programmatic media and designing and implementing communication and SEO strategies. data system related to digital marketing, CRM management and journey construction.
The strategy reinforces a partnership between the companies that has been in place for two years, in programmatic and performance media work.
