Change of logo in Rio de Janeiro and other states is part of the stage of unifying the brand’s visual identity
Cultura Inglesa announced a strategic rebranding for operations in Rio de Janeiro, Espírito Santo, Goiás, Tocantins, Rio Grande do Sul, in addition to the Federal District.
With the repositioning, the brand will be identified by the lion, which currently represents the school in São Paulo, Santa Catarina and Bahia.
“We see this rebranding as the moment of consolidation and strengthening of the Cultura Inglesa brand in the states that we have been operating since 2021, together with the Federal District. The union expands our possibilities for growth, innovation and development of new products, in addition to enabling a leap in operational efficiency and greater capacity for educational and sociocultural investments”, said the institution’s CEO, Marcos Noll Barboza.
The change of the logo in Rio de Janeiro and other states is part of the unification stage of the brand’s visual identity.
“Having a single identity increases our team spirit and sense of belonging to the brand”, explained the Head of Marketing, Communication, Growth and Market Intelligence at Cultura Inglesa, Flavia Zulzke.
In addition to strengthening the brand’s positioning in the language teaching market, the rebranding also marks the arrival of the sociocultural mission of Associação Cultura Inglesa de São Paulo (ACISP) in the areas of Cultura Inglesa S/A (CISA), through cultural events, such as the Cultura Inglesa Festival (CIF), and social actions, with the granting of full scholarships for students in situations of social vulnerability.
The official announcement of the rebranding of Cultura Inglesa will be formalized at an event at the Rio Art Museum (MAR), in the capital of Rio de Janeiro, this Wednesday (4), where the opening show of the 25th Cultura Inglesa Festival will also take place, with a free presentation and open to the public of the Yoùn band.
