Executive Paulo Leal, who has worked for 30 years in the advertising market, will leave his executive duties as Country Manager at Samyroad in Brazil to act as a board member at Samy Alliance from 2022 onwards.
According to the note sent to the press, the executive will have the mission of creating new companies and alliances in Brazil and accelerating business in more digital disciplines.
The planned move is part of the strategy to increase Samy Alliance’s business nationwide and accelerate the group’s companies, such as Dogma Media, Share Creative, Thyga and D-Laundry.
“Samy Alliance has been investing in the purchase of new companies, such as Share Creative, from London, a digital agency specializing in social media, digital campaigns and data technology. We are also negotiating the purchase of companies in Brazil, which is a priority market for the holding company”, said Paulo Leal.
The executive, who has worked for MTV, ESPN, Time For Fun, RedeTV, Dream Factory, iG, ZoominTV and joined Samyroad in 2018, has won 15 fixed customers, including names such as L’Oreal, LG, Banco BV, Kipp, Morana , YPÊ, TIM, Assai, Heineken, among others. In addition, Leal carried out 150 influencer campaigns for several brands and hired more than 900 Brazilian influencers. He also formed a team of 26 employees for the company, which achieved revenues in excess of US$6.6 million in three years.
“We are uniquely proud to have started Samyroad’s operation in Brazil, to have implemented the home office after the pandemic and to see the business grow and take shape with an incredible team of talents. Now I want to dedicate myself to new businesses, companies, partnerships, ventures, in addition to taking more care of the family”, explains Leal.