Another commemorative date is coming, and 64% of entrepreneurs believe in an increase in sales volume in the Mothers Day of that year compared to the same date in 2021, according to research carried out by the analytical intelligence company Boa Vista. Last year, on the same date, only 31% expected an increase in sales volume compared to 2020.
Boa Vista also identified that 49% of entrepreneurs believe that consumers will spend more on this Mother’s Day compared to 2021. 20% expect spending the same as last year. 31% expect consumers to spend less in 2022. According to entrepreneurs’ expectations, the average ticket for this year will be approximately R$ 185. For 57% of respondents, most sales will take place in person, in physical stores, even though the intention to make online purchases has shown growth compared to Mother’s Day in the previous year. In 2021, this expectation was 38% and this year, it reached 43%.
The fabric, clothing and footwear sector should be the most sought after on Mother’s Day as gift options for consumers. For 47% of entrepreneurs, the date should represent between 5% and 15% of 2022 revenue. For another 14%, Mother’s Day may represent more than 15% of sales this year.
Methodology
The Business Perspective Survey – Mother’s Day 2022, prepared by Boa Vista, aimed to identify the level of businessmen’s confidence regarding the improvement in the economy, in addition to their perspectives regarding the volume of sales for the commemorative date. The survey interviewed 600 respondents, representatives of micro, small, medium and large companies, in the service, commerce and industry sectors of the main regions of the country. For a general reading of the results, a confidence level of 90% and a margin of error of 3%, more or less, should be considered.
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