Multilaser, one of the largest tablet manufacturers in Brazil and one of the national leaders in the telephony, electronics and computer sectors, has just announced its Mother’s Day campaign for 2022 signed by Ampfy
With the aim of humanizing, welcoming and bringing more humor to the mothers’ routine, the action “Multi e Mãe” will feature a squad of influencers with different profiles: actress Deborah Secco will represent the connected mother; presenter Chris Flores will represent the mother chef; streamer Mariana Ayrez will represent the gamer mother and digital influencers, Shantal Verdelho and Sabrina Dibynis, will represent the beautiful mother and the sporty mother, respectively.
Flávia Drummond, Marketing Director at Multilaser, explains:
“Mothers are plural. Therefore, we are looking for profiles with different personalities to participate in the campaign. We want to share, in a fun way, what it’s like to balance your own desires with motherhood. The idea is also to reinforce that Multilaser can be a partner for all types of mothers: the connected, the gamer, the chef, the fitness, the vain … we have smart gift options for all of them.”
Bruno Érnica, creative director at Ampfy, also talked about the idea:
“Mother’s Day campaigns tend to stereotype these women, putting them in that ‘being a mother’ box. However, we know that mothers are more than mothers. They are women who make it happen on a daily basis. And Multilaser is the partner to make every moment more pleasant with quality products. Be your mother in whatever style she is.”
Since April 20, every 48 hours, influencers are sharing their experiences on the brand’s Instagram. In the profile, it will also be possible to follow the promotional actions for the date. From the second half of the month until May 31, consumers will have exclusive discounts and will compete for 260 instant prizes and, whoever buys products from the Multilaser, Up Home, Essenza and Ultra brands, will be able to register to compete for five prizes worth R$ 10,000, 00
In addition to social networks, the campaign will also be broadcast on Discovery channels, with a film starring Deborah Secco. The advertisement will show the actress taking on different styles of mothers and having Multilaser as a partner to live each moment. The idea of the film is to show the diversity of the brand’s portfolio, which has smart gift options for all types of mothers.
Consumers may also be impacted by the SBT campaign, the Fofocalizando program, and the yellow line subways in the city of São Paulo. The initiative is the first campaign conducted by Flávia Drummond at the company, in partnership with the Ampfy agency, responsible for designing the campaign. The professional has already worked in major players such as Magalu, Terra and Vigor.
“I am very happy to be part of this team made up of so many talents. We still have great marketing actions planned for this year and I have no doubt that they will all be a success”, he concludes.
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