Deadline to take and regularize the title ends this Wednesday (4), and actions to encourage young people involved brands to international names, such as Leonardo DiCaprio and Mark Ruffalo
This Wednesday (4) is the last day to regularize and remove the voter registration for the 2022 elections – both requests can be made online and free of charge by the Superior Electoral Court website.
The campaign to encourage 16 and 17-year-olds to take the title took over social media in recent weeks, and involved names like Anitta, Juliette and Whindersson Nunes, not to mention Hollywood actors Mark Ruffalo and Leonardo DiCaprio.
Recently, advertisers such as Burger King, The Body Shop, Eyxo, and agencies Mynd and Chango Digital have launched campaigns encouraging young people to take their voting cards.
The Body Shop made available in its store located in Shopping Pátio Paulista, in São Paulo, a team to help people to obtain the title over the internet. The action started this Monday (2) and goes until this Wednesday (4).
Burger King launched a campaign with a David-produced film that asks “Do you like to vote for reality TV?”, and asks “So why don’t you do it in the elections?”.
The campaign aims to engage the public in terms of participation in the elections and ends with the message: “Vote for Reality? Vote in real life too! Take your voter registration by May 4th and choose the future your way”.
The agencies Mynd and Chango Digital also joined in the cause and summoned a team of influencers and artists for the #EhTudoOnline action, focusing on this year’s elections.
Among the personalities, are Luísa Sonza, Pabllo Vittar, Tia Má, Camilla de Lucas, Vanessa Lopes and Vivi Wanderley, who posted on their networks about the subject in order to make young people aware of the importance and power of the conscious vote, in addition to to present guidelines on regularization and transfer of the document.
Eyxo Content Co. invited the creators of Eyxo+, a diversity and inclusion bank, for the #escolhademilhões campaign, which also invites young people to take their titles.
From other elections
This year’s campaigns apparently paid off. According to data from the TSE, until March 21 of this year, 854,685 young people aged between 15 and 18 had already requested the issuance of their first voter registration card, a number that corresponds to almost two thirds of the total number of young people who signed up for the vote in the 2020 municipal elections.
This movement of campaigns for the regularization of voter registration is not new. In 2020, the TracyLocke agency created the “Go-and-Vote” campaign for ClickBus, which turned voter registration into 85% discounts on bus tickets.
In 2018, during the presidential elections, Ben & Jerry’s and Burger King also ran campaigns that encouraged young audiences to take the title.
At the time, Ben&Jerry’s was offering a 10% discount on the purchase of any flavor of ice cream to anyone who presented their voter registration card at the store.
Burger King, on the other hand, decided to “needle” consumers who intended to vote blank. In the action developed by David, the BK loka on Avenida Paulista received a personalized electronic ballot box where consumers could choose whether they would vote for a candidate or a blank one.
Those who opted for the blank vote received the Whopper in White, which came with the message “This is the Whopper in White, a sandwich with ingredients chosen by someone else. And when someone chooses for you, you can’t complain about the result.”
