Free Fire closed a partnership with the singer Anitta, which includes a themed event with the singer’s participation in various moments of the game and a playable character, called “A Patroa”.
Garena, Publisher of the game, announced that the partnership also resulted in an exclusive song by Anitta, which will be the theme of the campaign.
The company also said that the entire creative process of the collaboration, both the character and the music, had the direct participation of Anitta, who put her identity in the event.
The singer arrived to join other collaborating artists who went through Garena’s Battle Royale, such as Alok, KSHMR, who also have their characters in the game, and, more recently, the pop group BTS, who designed their own skins.
