A PSafe survey found that 73.2% of respondents would not do business with companies that suffered data breaches again.
A survey conducted by PSafe found that 2 out of 3 people would not do business with a company again if it had a data breach, which represents 73.2% of respondents.
About companies that had leaked data, 22.81% said that they would only be customers if they had no other option and 3.99% responded that they would continue to buy from these companies.
“The result of this survey raises a warning for companies, since their survival depends on customers and 85.28% of people responded that they still do not trust companies that have had data and information published improperly”, said PSafe CEO Marco DeMello.
Recently, companies such as Submarino, Americanas and MercadoLivre confirmed the leakage of data from some of their customers, with the first two even having their sites offline.
At the time, both Americanas and Submarino claimed that they had suffered a hacker attack, but that they had no ‘evidence of compromise of the databases’ of the sites.
Mercado Livre said that a cyber attack compromised data such as name, email and telephone number of approximately 300 thousand users of the site, but that there was no evidence that infrastructure systems had been compromised or that user passwords, balances account, investments, financial or payment card information.
The PSafe survey also revealed that 74.01% of people feel more secure in registering or becoming a customer of companies that guarantee data protection.
“It is absolutely essential that we talk about data leak prevention, as we have seen that incidents are more and more constant”, emphasized the CEO.
Of the percentage that revealed to be aware of the leak of their data, the survey revealed that 39.10% discovered the leak with attempted scams, while another 20.86% received notification from the company itself and 19.17% were warned when performing a login.
