The new hires of the agency led by Sergio Gordilho will be part of the nucleus of the newly arrived executive creative director Raphael Quatrocci
Follow the main movements in the week in the market.
Africa presented the new hires for the creation, who will work in the accounts of Brahma, Budweiser and Heinz Internacional. They will form part of the core of newly arrived Executive Creative Director Raphael Quatrocci.
Yllo Pedra (ex-AKQA, DPZ&T, Havas and Ogilvy) and Hélio Maffia (ex-AlmapBBDO, DPZ&T, Y&R and DM9DDB) arrive as associate creative directors. Added to the team are writers Lucas Menegotto (ex-David, AlmapBBDO, Wunderman Thompson and Lowe) and Junior Alves (ex-Soko, F.Biz, Africa, W3haus, FutureBrand).
Art directors Raphaela Filippetto (ex-David, AlmapBBDO, Talent, Publicis and QG) and Ligia Fava (ex-Energy, Africa, BETC, VML and Havas) also arrived, as well as art director Guilherme Portugal (ex-Hnk Lab , EnergyBBDO and GTB).
AlmapBBDO announced the arrival of Roma Joana, as head of art & craft, and the promotion of Lilian Cavallini, who now responds as the agency’s head of creative technology. The professionals are part of the team led by Luiz Sanches (Chairman & CCO) and Marco Giannelli, known as Pernil (CCO).
Roma Joana was at Soko and has worked with agencies such as Hardcuore, Hood and MOOC, developing regional and global projects in different audiovisual formats for clients such as Meta, Absolut, Guaraná, Clubhouse, MTV, O Boticário, Itaú, Google, Guaraná, Schwepppes (Coca-Cola), Ambev, among others.
Lilian Cavallini accumulates extensive experience in the field of digital technology, actively participating in the development of projects, having worked in agencies such as Cheil, Euro, Havas, Glad Studio Digital, among others, in the last 18 years.
Squid
Squid reinforced the team with four professionals in coordinating positions. Luiza Linhares and Mariana Bitencourt join the customer success area; Karina Santos for client insights; and Juliana Pereira for performance and inside sales
Alright
adtech has announced Riza Soares as the new CEO. The position was occupied by Domingos Secco Jr, also founder of the startup, who will act as CEO and will dedicate himself to medium and long-term strategies.
Ad Clinic
Anna Sophia Carminati assumes the marketing direction of the Ad Clinic aesthetics franchise. The executive, who has worked at Giraffas and Al Saraiva, will lead the areas of branding, trade, activation, digital, customer service, franchisee relationship, planning, R&D and management of the creative house and agencies.
Magnets
This week, the Magnite platform hired Guilherme Udo Mathieu Vieira as the new account manager in Brazil and Latam. Among other functions, the professional arrives to support publishers in the various channels. Ex-Teads and an IT graduate from Mackenzie, Udo specializes in programmatic advertising and campaign performance.
Saipos
Foodtech Saipos announced the arrival of new professionals for the position of Head in two of its most strategic areas. Mauro Macedo takes over Marketing and Felipe Perna will lead the Commercial team.
