Heinz announces the launch of new flavors for its mini sachets.
Thus, the brand starts its new campaign, created by Agência Africa, inviting Casimiro to evaluate photos of burgers taken by his followers, with lots of Heinz ketchup. The purpose is simple and delicious: to show that what is really good is real food and without artificiality.
Activation starts today (05/05), on Casimiro’s Twitch, where he will invite followers to send their photos of burgers with Heinz and, next week, the influencer will react to these photos during a second live to and decide if “I went inside”, in allusion to his famous catchphrase.
“What we hear most from our consumers is that with Heinz everything is tastier, and we know that this is directly linked to the naturalness and quality of our product. So, we brought to this campaign the proposal of transmitting this essence in a real way, showing thatNatural is Tastier.The campaign kickoff uses the famousreacts to engage consumers in a delicious conversation, through photos taken by them, we will reinforce the juiciness of a real hamburger with lots of Heinz Ketchup”, comments Luana Sá, Brand Building manager at Heinz.
As a starting point, the action with the streaming king comes to reinforce the brand’s positioning, using a different and fun communication to talk to its consumers. “We want to amplify our message, and Cazé was a clear choice for us. He talks naturally and intimately with our audience, and always with truth and irreverence — values that we cherish too! we consider itvery Heinz,and it is an impactful way to start this campaign with everything!”, concludes Luana Sá.
The action starts today (05/05), live onCasimiro’s Twitchand continues tomorrow atTwitter, with the thread for followers to participate. Next week the action continues on live (10/05) onTwitchwhere the photos will be evaluated and the streamer will select the images that will participate in the brand’s campaign and appear on Heinz’s social networks.
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