The campaign “The world has evolved. Waxing too”, designed by Jotacom, is starring Xuxa, Larissa Manoela and Gabriel Medina
Espaçolaser launched a campaign that aims to demystify the main doubts of consumers when it comes to laser hair removal.
With the signature “The world has evolved. Waxing too”, the campaign designed by Jotacom features Larissa Manoela, Gabriel Medina and Xuxa Meneghel, who will talk about the effectiveness, technology, comfort and safety of the aesthetic procedure with content that will be available until November 2022.
The campaign was based on research and information from customers and franchisees and will be broadcast on open and paid TV.
“We receive many questions about laser hair removal in our stores every day. We are betting on a campaign featuring credible celebrities who act as amplifiers for our messages, in addition to a diverse casting that generates identification in potential customers”, explained Andreza Santana, Marketing Director at Espaçolaser.
According to the executive, the choice of celebrities was designed to reach different audiences.
“Xuxa is our partner and social and sustainable projects. Gabriel, who is our sponsored athlete, is young and emphasizes the connection between waxing and sport, in addition to contributing to generate a connection between the brand and the male audience. , we have Larissa Manoela, who is also a reference for the younger public, stripped down, but especially the younger generation that is concerned with more sustainable self-care, beauty and well-being, including waxing”, explained Andreza.
