The brand will set up hot pink lounges with activations and instagrammable points developed by Play during the four days of the event,
Marisa is one of the sponsors of the first edition of the MITA (Music Is The Answer) festival, which brings together music, fashion and diversity.
At the event, the brand will set up hot pink lounges with activations and instagrammable points developed by Play during the four days of the event, which takes place on May 14th and 15th at Spark Arena, in São Paulo and on May 21st and 22nd at Joquey Club, in Rio de Janeiro.
“We believe in Marisa’s match with MITA’s proposal for being a space where the public can express themselves in a plural way, whether through music or through fashion”, said Christianne Toledo, Marisa’s marketing director.
Marisa will also develop actions in partnership with the organization of MITA, called #ChegaMais que eu ajudo, an initiative that will bring together a team of more than 50 professionals, of different bodies, ethnicities and ages, in order to support the audience, from indication of spaces, show times, doubts and even assistance for photos in the most instagrammable spaces of the festival.
The first space will be a 100 m² stand where activations focused on photo opportunities will be carried out in changing rooms with different scenarios, an area for people to ‘Chegar Mais’, talk and see the brand’s “M” in gigantography up close with swings. There, Marisa bandanas will also be distributed to the public and discounts on the purchase of branded products.
The second space, measuring 20 m², will be a living environment for guests with a scenic booth for photos and a hanger-themed seesaw.
“We developed a design thought so that the experience favors the connection between the public and Marisa. We want visitors to be free to explore, take pictures and connect with each other and this brand that is so well known by Brazilians”, explained Lorena Mazali, director of corporate operations and business at Agência Play.
