In partnership with the artist Felipe Morozini, the company promotes a purple artistic mural in the Minhocão region, in São Paulo (SP), with the phrase “you make me better”
Nubank completes, this Friday (06), 9 years since its creation, but the celebration is dedicated to its 53.9 million customers. The company colored a wall in the Minhocão region, in downtown São Paulo (SP), with a declaration of love to its users: “you make me better”.
The urban art, promoted by Nubank, was developed in partnership with the artist Felipe Morozini – known for interventions that translate feelings in the heart of São Paulo – and with Instagrafite (@instagrafite), one of the largest public art media platforms that brings together artists from around the world. The art, located at Avenida São João, nº 1637, will be on display for at least 1 year.
Last night (May 5th), the purple wall of Nubank in the capital of São Paulo also presented names of clients associated with the phrase through projections. The selection was made randomly from comments on a post promoted by the company on its Instagram profile.
“Our anniversary isn’t about us, it’s about our nearly 54 million customers across Latin America who believe in our purpose of reinventing financial services. This story started here in Brazil, that’s why we celebrate this date by showing affection to the real responsible people, who move us every day to continue innovating, simplifying and facilitating their lives “, explains Isabela Abbes, Nubank’s brand director.
In addition to urban art in São Paulo (SP), Nubank spread posters of the lambe-lambe type on the streets of other capitals in the country with the phrase painted by Felipe Morozini and other statements in gratitude and recognition to its customers.
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