The concept credz. I can dream. Can it be done, wraps up the new expansion cycle of fintech present in 600 retail chains with three million cards and six thousand points-of-sale throughout Brazil. The inspiration for the project conceived by FutureBrand São Paulo came from the transformation experienced by the company in the last ten years.
“Like every retailer, we know the importance of each customer. Therefore, we are careful to observe your wishes, understand your needs and meet your demands in a close and warm way. This is what motivates us to increasingly improve our delivery”, explains Fábio Zogbi, partner at Credz.
The business grew stronger and went beyond the credit card offer. It started to offer financial, technological and marketing solutions, positioning itself as a retail partner and an ally of consumers.
“We represent the essence of the brand in order to strengthen its engaging personality, which embraces the most different audiences. In this way, we reflect Credz’s vibrant way of choosing colors, shapes and tone of voice, preparing her for the future”, says Marcelo Frankelin, team leader at FutureBrand São Paulo.
Contemporaneity guides new expressions of the brand, preparing it for future movements guided by innovation, dynamism and diversity. “Our current brand translates purposes and values that we have carried since the beginning of our operation and are present in our logo, in our daily lives. The aim is for people to perceive us as a company that offers more than credit solutions. We are part of the population’s financial universe”, analyzes José Renato Borges, president of Credz.
The first product to feature the company’s new brand is the Credz AmoPet Visa Internacional credit card, which is designed to boost the business of small and medium-sized pet shops, veterinary clinics and hospitals, agro-stores and food retail. Three million cards have already been issued, as a result of the partnership with 600 networks, which together add up to six thousand points of sale throughout Brazil.
“Our card is customized and structured based on high data technology and assertive credit models, which bring convenience and benefits to the consumer, at no additional cost to the store”, explains Cleber Ferraz, director of technology, marketing and service at credz.
A survey conducted with Credz customers who own pets, with an approximate sample of 400 respondents, showed that dogs represent 85% of pets, followed by felines (40%) and birds (12%). About 80% of owners see their pet as a member of the family and almost 50% go to the vet only when necessary, while 98% do not have access to health care for their pet.
The average monthly ticket for this group is BRL 250.00. Food (98%), toys and scratching posts (32%), sanitary nappies (25%), and clothes and collars (20%) are among the main expenses. The study shows that 85% of respondents show interest in using the points accumulated on the card to cover expenses with their pet.
