Global Head of Brand Branding and Creative Direction Joins D&AD 2022 Impact & Future Impact Jury
Architect by training and passionate about design, Renato Winnnig talks in this episode of PROPCAST about the importance of the categories he will judge at D&AD 2022, Impact & Future Impact, whose cases need to be linked to the 17 Sustainable Development Goals (SDGs) established by the UN.
“These are design projects, initiatives, campaigns, in short, solutions that somehow generate a positive impact, change and transformation in society. These are projects that when you access them, you see that they really bring about a change, sometimes even in the legislation of the countries. And they don’t just have a creative intelligence, an idea of sustainability behind it, but something that generates scale”, says Natura’s global head of branding and creative direction.
According to Winnig, the ESG agenda is very strong at the festival, so much so that each project registered in these categories should identify in the registration, among the 17 UN SDGs, which objective or which the case addresses. The creative also comments on his career, communication challenges and work on the D&AD jury, where he participates for the third time.
The production of PROPCAST is a realization of Raw Audio.
