Ilumeo’s research aimed to understand the level of recollection of the actions that took place in the program
Americanas led the Top of Mind and Public Preference ranking among the brands that sponsored Big Brother Brasil 2022, according to a survey carried out by Ilumeo.
The study aimed to understand the level of recall of actions taken by brands during the program and was divided into two scenarios: Top of Mind and Preferred Brands.
Among the most remembered, the top five brands were: Americanas (43%), Avon (15%), PicPay (9%), Fiat (4%) and McDonald’s (3%). Among the five most cited brands as Preferred, Americanas also remained in the lead, with 35%, followed by Coca-Cola (17%), McDonald’s (12%), Avon (9%) and PicPay (8% ).
The survey listened to 3,204 people, over 18 years old and from social classes A, B, C and D.
