A Who Said, Bernice? joined the Arcor, to launch an iconic makeup line. Inspired by the candy’s raspberry color and scent 7Belo, the collection, composed of illuminator, blush and lipstick, promises to relive good times. The packaging is also inspired by the product, and brings a fun concept.
The campaign, 100% digital, was starred, scripted, directed and photographed in co-creation with the duo Two Lost Kidsof the sisters thalite e Gabriela Zukeram, known for their authorial and creative visual productions. The aesthetic refers to the 2000s and brings an unmistakable aesthetic, which presents the brand’s releases.
“Irreverence, good humor, joviality and freedom are always present in Quem Disse, Berenice?. Therefore, the campaign in partnership with 7Belo makes a point of bringing to the present the memory of times when everything was lighter and more fun, ensuring the same feeling and connection for the public. For the same reason, we invited the duo Two Lost Kids to co-create the campaign with us. We believe that native internet creators carry with them, in a genuine way, the language connected with their communities and with the new generations. And who said, Bernice? likes and encourages the freedom to create.” declares Renata Gomide, Marketing Director of Grupo Boticário.
Quem Disse, Berenice? They are 100% vegan and cruelty free. In addition, they bring a creamy consistency, with the raspberry scent of the 7Belo bullet and rosy tone. The campaign will air today (09) and promises to be very successful among the public.
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