‘The Rise of Horniculture’ campaign, created by Ogilvy UK, features some condom packaging with garden design
The British NGO Relate launched a campaign to talk about the importance of using condoms in sexual relations with people over 65 years old.
The campaign “The Rise of Horniculture”, created by Ogilvy UK, features several condom wrappers with the gardening design – a common subject among the British – which were displayed between the seed packets for planting.
According to a survey carried out by the institute, more than half of Britons over the age of 65 consider themselves “sexually adventurous”, but feel embarrassed to talk about it and often do not use condoms, which has led to an increase in STI cases. between this age group.
“Sex and intimacy can be as adventurous and fulfilling in adulthood as they are at any age. We shouldn’t be afraid to talk about the importance of safe sex, regardless of age,” Anjula Mutanda, relationship psychotherapist and president of Relate, told The Drum.
Condoms with illustrated packaging are available from the British garden center Finchley Nurseries.
“By bringing the sexual health debate into an unexpected setting like a garden center, we are once again trying to help break taboos and get people across the country talking about the joy of old age sex.” mutated
