Actress debuts as the new face of the brand’s Women’s Training category alongside Isis Valverde
Puma has announced Larissa Manoela as its ambassador in Brazil. The actress debuts as the new face of the brand’s Women’s Training category alongside Isis Valverde.
Larissa joins Puma’s team of ambassadors, which includes actress Bruna Marquezine, singer Malia, Olympic skater Isadora Pacheco, Brazilian national team players Ludmila Silva, Barbara Barbosa, Gabi Nunes, Tamires Britto and the female cast of palm trees.
The global ambassadors team includes the likes of Dua Lipa, Winnie Harlow, Cara Delevingne, Danna Paola, Dixie D’Amelio, Molly Seidel, Nikita Parris and other athletes and celebrities.
“We want to connect with all women, of all ages, in order to carry the #SheMovesUs message to them, encouraging and inspiring them to take care of themselves and play some sport for their well-being,” she said. Fábio Kadow, marketing director at Puma Brasil.
#SheMovesUs is a communication platform where the German brand seeks to motivate women to move together to achieve their goals through sport, culture and their own values.