Amazon launched its year-end campaign with two 30-second movies that carry the signature “Amazon Year End. Spread Smiles”.
Created by AlmapBBDO, the videos were produced by Paranoid and storytelling began with the website’s campaign for Black Friday, with a film about the diversity of products with discounts for the date.
This second video features Tia Marta, the “aunt of the souvenirs”, taking advantage of New Year’s Eve offers to buy presents for her nephews through the Amazon app.
“This campaign is another step in the evolution of Amazon communication in Brazil. Our goal together with the client is to build communication that speaks and integrates more and more into Brazilian culture and life, creating a close tone of voice, adding values that guide the brand globally”, said Rodrigo Resende, Creative Director from AlmapBBDO.
The campaign will be broadcast nationally on open and closed TV, as well as digital content.
Title: Black Friday – Grandmother of Truco
CCO: Luiz Sanches
Executive Creative Director: Marcelo Nogueira
Creative Directors: Renato Butori and Rodrigo Resende
Creation: Gabriel Carletti and Hélio Maffia
Audiovisual Production: Vera Jacinto, Diego Villas Boas, Leonardo Damasceno and Aline Silva
Service: Maysa Oliveira, Fabíola Loureiro, Paula Calabró, Bruna Santarosa, Camila Reis, Luiza Neves, Paulo Henrique Costa
Planning: Sergio Katz, Beatriz Scheuer, Luciana Shinoda
Head of Digital Production: Lilian Cavallini
Project Manager: Sabrina Ramiles, Vinycius Maciel
Client Approval: Camila Nunes, Lillian Dakessian, Lara Camargo, Nina Anaruma, Simon Morris, Jo Shoesmith.
Direction: Luis Mermet
Director of Photography: Pepe Mendes
Executive Production: Marcel Weckx, Gabi Hahn and Luis Armesto
Service: Karina Vallesi and Arthur Gomes
Editor: Marcelo Vogelaar
Post Coordination: Carol Fernandes
Post-Production: Diego Morone
Finishers: Cris Caffaro and Driano Torres
Sound Production: Satellite Audio
Musical Direction: Kito Siqueira, Roberto Coelho, Hurso Ambrifi
Attendance: Fernanda Costa, Renata Schincariol and Claudio Leal
Musical Production: Kito Siqueira, Roberto Coelho, Hurso Ambrifi, Mike Vlcek, Thiago Colli, Charly Coombes, Koitty.
Submission: Carla Cornea, Ian Sierra, Renan Marques, Vithor Moraes, Enrique Fonn, Arthur Dossa, Pedro Macedo
Production coordination: Giu Tavares, Ligia Barros, Mauren McGee, Victor Nogueira
Production assistant: Renan Marques