Havaianas and Juliette got together to present the cacti, fandom of the ex-BBB, with an action designed for the end of the year: a treasure hunt.
In action, Juliette will assume the role of Mama Noel and will spread kits with brand flats in some cities across the country. Fans will be able to participate in the gift hunt by following the tips that will be posted on Havaianas’ Instagram profile.
“Juliette and Havaianas are a perfect combination. It has an immense synergy with the brand and we are all super happy with this activation to give gifts to the cacti, which are always vibrating with us on our social networks. The kits are awesome, with beautiful models that we and Ju have chosen with great care to bring more color and joy to those who find the gifts”, said Mari Rhormens, Marketing Director Havaianas Brasil.
The action will take place in the cities of São Paulo, Rio de Janeiro and Salvador and the hunt for presents will take place until December 13th.
“I’m super happy to finally be able to tell my fans the surprise that Havaianas and I prepared for them. Everyone likes to receive gifts at Christmas and this one we decided to do it differently, spreading some gift kits from the flat line, which I am an ambassador, in three different cities. I’m looking forward to finding out which lucky cacti will take this gift home,” said Juliette.
