Broadcaster says that concept translates diversity through content on various platforms
To showcase its ecosystem made up of subscription channels, open TV, streaming and digital products, Globo presents the second phase of the ‘Do Plim ao Play’ campaign, launched last year.
The launch features a 30-second film, which plays with unusual combinations of the company’s assets, rhyming and creating a sound metric in the voice of Carlinhos Brown.
Globo wants to show, through video, that the contents are connected and can be followed on different screens and places, wherever and however the public wants.
According to the broadcaster, the concept of ‘From Plim to Play’ translates this diversity and the extrapolation of content beyond its brands and platforms. The campaign also wants to reinforce this power that the broadcaster provokes by creating conversations based on scenes, dialogues and reflections that the company presents through its contents, bringing up issues relevant to society.
The campaign will be broadcast on open TV and subscription channels. Movie theaters will also be impacted by the film, with the play being broadcast in 50 theaters in five Brazilian cities.
In digital, in addition to the mosaic of interactions on the social media platforms of Globo channels, an unfolding recalling videos and scenes that became historical memes will be revived and their narratives told by the talents that went viral.
The first phase of the campaign was launched in October last year with a focus on the advertising market. The proposal was to ‘re-introduce’ Globo through a manifesto video, starring comedian Paulo Vieira, teaser with voiceover by Tatá Werneck in an irreverent narration where the presenter tells about Globo’s ecosystem, in addition to pieces on the company’s digital platforms. .
Token technique:
Brand & Communication Director: Manuel Falcão
Creative Direction: Ricardo Moyano
Senior Creative Management: Alexandre “Nego Lee” Popovski
Creative Management: Chris Calvet
Art Direction: Lara Miranda and Marcio Kota
Writing: Carlo Iulio and Marcio Pimenta
Strategy Director: Bernardo Magalhães
Planning Manager: Bruno Altieri
Marketing & Operations Director: Mariana Novaes
Customer Service: Simone Szwarcwald
Service Coordination: Viviane Tanner
Production Management: Ricardo Leo
Production Coordinator: Gabriela Bonn
Executive Producer: Alexandre Lourenço
Video producer: Barry Company
Film director: René Sampaio
Executive Producer: Krysse Mello and Ana Flávia Di Luca
Service: Daniela Silva
Service assistant: João Bessa
Production coordination: Aline Ara and Daiana Müller
Production direction: Claudio Zanoti
Director of photography: Alexandre Elaiuy
Art Direction: Paula Marques Albuquerque
Editing: Guilherme Bechara
Finisher: Bruno Magosso
Post coordinator: Ale Cois
Post coordination assistant: Sabrina Comar
Post Production: Tribe
Colour: Ely Studio
Audio producer: Comando S
Producer: Serginho Rezende and Ordep Lemos
Singer: Carlos Brown
Finishing: Team Command S
Attendance: Elis Pedroso and Juliana Marchetti
Coordinator: Paulo Galvão
