The Kantar Brand Footprint Brasil 2022 ranking shows that BRF continues to gain space in Brazilian homes. The result shows that Sadia is the most reliable Brazilian brand and the only food brand in the top 10 ranking.
Sadia is also the most valuable brand in Brazil in the food category and the 9th most sustainable brand according to the survey. The study proves that the strategies adopted by the Company were assertive and the brand was able to understand the needs of consumers, adapting to the current moment.
The metric used in the study, CRP, is based on the penetration of brands and the frequency with which they are chosen at points of sale, whether physical or online.
“Sadia has innovation in its DNA and we are in a very special moment, being recognized by Brazilians, being part of people’s daily lives and creating an increasingly stronger bond with each consumer profile. The constant work of our teams in not measuring efforts to listen and understand consumers makes all the difference, and this is the result that we are happy to announce. We want to continue serving our consumers with the highest quality and bringing many different experiences”, says Marcelo Suárez, marketing director for BRF brands.
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