The Google Pixel Watch combines its own Wear OS with Fitbit health tracking. Fitbit was acquired by Google for $2.1 billion (£1.7 billion) in 2019. The watch can only be paired with Android devices and is 4G compatible, which means it can run on its own without being anywhere near a phone – but for that it requires its own data plan.
Both the phone and the watch would also need to be on the same network, Google said. The tech giant didn’t reveal a price for the wearable, but said it would be a “premium product” when it launches in the fall.
It faces stiff competition from companies like Apple and Samsung, which are already market leaders in smartwatches. There are already a lot of third-party Android watches that run on Google’s Wear operating system, but until now Google hasn’t had its own device.
Rick Osterloh, Google’s senior vice president of devices and services, said the combination of “the Google ecosystem and the Fitbit experience” was what made the product unique. Despite speculation that the Pixel Watch may also pair with Apple products, the company has confirmed that this will not be the case.
Google’s initial acquisition of Fitbit was investigated by the European Commission, which eventually gave its approval. However, Google had to make a number of promises, including not “degrading the user experience of third-party smartwatches when paired with an Android phone” for a period of 10 years in Europe.
It also had to commit not to use Fitbit data for advertising purposes. Google told the BBC it is committed to keeping health and wellness data separate from other user data and has worked with regulators to resolve privacy concerns.
new pixels
The company also announced two new Pixel phones – the budget Pixel 6a and the premium Pixel 7, which will go on sale in July, a new Pixel tablet to be released in 2023, and updated headphones, Pixel Buds Pro, which are 11 hours long. battery life (or 7 hours). with the noise canceling function activated).
Google’s Pixel smartphones have received decent reviews in the past, but they haven’t become a major player in the market. In February, Google Chief Executive Sundar Pichai said the last three months of 2021 set an “all-time quarterly sales record for the Pixel” but gave no actual numbers.
Osterloh said the global chip shortage “undoubtedly had a significant effect” on Google’s hardware sales. “We would have sold more Pixels if it weren’t for supply chain issues,” he said.
Translated matter from BBC – Zoe Kleinman.
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