Vehicle celebrates the date on the 21st and, in the week of the 23rd, a special edition will circulate
RZK Digital paid tribute to PROPMARK, which will complete 57 years on the 21st. The screens of the OOH company brought congratulations to the almost 60 years of the vehicle, one of the most traditional on the market.
RZK Digital is the result of a partnership between Grupo Rezek and the Family office PM&F. The operation began in Brazil in October last year, with more than 200 electronic LED panels distributed in places with a high flow of people, such as the terminals in Greater São Paulo and subway stations on the Blue and Red lines.
In March, Yuri Berezovoy, head of ad tech at RZK Digital, spoke about the company’s technology. “We’ve managed to have an advertising technology that is compatible with current and future industry standards and, in a way, designed to advance the national digital out of home,” he said.
The history of the newspaper begins with the publication of the column Asterisks, in the former Diário Popular. The space, signed by Armando Ferrentini (PROPMARK’s publisher until today), was dedicated to coverage of the advertising market and was the embryo of this weekly.
The section appeared on May 21, 1965. After 19 years in the Diário Popular, the column was transformed into Caderno Propaganda & Marketing and began to circulate as a supplement to the newspapers Gazeta Esportiva and Folha da Tarde. In 1999, another change.
Propaganda & Marketing started to circulate independently and stopped using the word “Caderno”. In 2007, the publication simplified the brand and was just called PROPMARK.
