The project counts with the participation of Ogilvy, who worked alongside Leifert in creating the program’s format and supporting the production.
Betfair joined journalist Tiago Leifert to launch the Game Day program, which will bring content about football to make life easier for people who like to bet on the sport.
The program will premiere this Sunday (15) on Betfair Brasil’s YouTube channel and, contrary to what one might imagine, Leifert will act behind the cameras, as the program’s artistic director.
“We are very happy with the opportunity to work with Tiago. Betfair wants to be at the side of Brazilian fans in their conversations about football and betting, and that includes providing relevant information that will allow them to achieve the best results in their choices”, said Kimberley Daly, Marketing Director at Betfair.
The program will be presented by Cassio Barco, who will be the main host of the attraction; Edu Semblano, digital influencer and CEO of Fui Clear Channel; Bibi Molina, a reporter with more than 10 years of career and Thomaz Freitas, performance analyst and sports tiktoker, and will start an hour before the main game of the round.
The attraction will feature fixed frames: News of the Week, Coverage of the Round, Corneta Gourmet and Momento Bota Fé.
The Game Day project counts on the participation of Ogilvy, which worked alongside Tiago and his new production company, Supernova, in the creation of the program format and in the production support.
“This project is the assembly of a team, to deliver something new and unprecedented to Betfair, and why not also to see and discuss football with a different lens. There are more people arriving, many special guests”, highlights Fernando Musa, Chief Executive Officer of Ogilvy Brasil.
