O Rio2Cthe largest creativity event in Latin America, brought together more than 250 panels and brought together big names in the media, games, fashion, music, diversity, marketing and sustainability markets.
ADNEWS checked the program closely, which featured debates by big names such as Cerol, Luísa Sonza, Alok, Boninho, Linn da Quebrada, Xamã, Olivia Merquior and more. Check out some of the interviewees:
Bank of Brazil
Tadeu Figueiró, executive manager of Bank of Braziltold a little about the impacts of the pandemic on the communication industry and the resumption of face-to-face events.
“The creative industry, during the pandemic, suffered a lot. We cannot erase these last two years of human history. Those were difficult years for the creation, distribution, audience, audience, for those who generate content production…”, says Tadeu.
Another point of conversation was the exponential growth of the games market. More than 70% of Brazilians are fans of video games, a number 7% higher than in 2019 – and which continues to grow according to the Game Brasil 2020 survey.
Thus, Banco do Brasil created the Gamebox initiative to support the market with activations within Rio2C.
“People arrived more, consumed more consoles and the games themselves, which means that the entire industry is encouraged, whether for those who develop, who plays and for those who promote it. So this is impressive for us, and Banco do Brasil is not left out of this universe”, he concludes.
Back door
Another special guest of Rio2C was Christian Rôças, CEO of Back door, the biggest comedy channel in Brazil, with 17.3 million subscribers on YouTube. According to Christian, the last few years have consolidated digital in brands, coming in stronger than ever.
“I think the pandemic forced those who knew they should reach this stage [digital] to walk faster, because otherwise they wouldn’t have continued, and those who were already in some way took the opportunity to test their limits and improve things”, he says in an interview with ADNEWS.
3C Gaming Agency
The agency 3C Gamingwhich works with big names of professional gamers in Brazil, such as Nobru and Cerol, was also present when talking about electronic games as another form of social ascension in Brazil, serving as an opportunity for the younger audience.
According to Renan Philip, co-founder of the agency, Brazil has the “4Fs” effect, being football, funk, and now Free Fire. These are some of the ways that the younger Brazilian public seeks to become professional and gain independence and representation in the market.
Still dealing with a young audience, he says: “The gaming market is the big topic of the moment, along with the metaverse, for brands that want to start talking more directly with Generation Z”.
Wax
Gamer and youtuber Cerol has more than 7 million subscribers on his YouTube, where his specialty is Free Fire. The influencer told about his difficult beginning that is faced by many other young people of this generation.
“When I started, I didn’t even have a webcam, I just played games. With people supporting me I even got a monitor, I got a keyboard from a fan of mine, and then through that I identified myself more and more to be able to really achieve my goals”, she explains.
For Cerol, the advantage of electronic games over other modalities, such as football, is that everything can be done at home, with a computer and improvised devices that are available on the internet, where everyone can see and appreciate the work done.
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