In order for the campaign message to reach people, the brand spread Black Singleton bottles throughout São Paulo.
Whiskey brand The Singleton launched the campaign “Just one more whiskey?” that invites people to try new ways of consuming the drink.
In order for the campaign message to reach people, the brand spread Black Singleton bottles throughout São Paulo accompanied by the question “Just one more whiskey?”, which will be answered with the interconnected actions.
One action is the programmatic media campaign, which will deliver options for personalized pieces that explore the different occasions and forms of consumption, such as “at the party”, “at the house with friends”, “with tea”, “as a gift”, always supported in the question “just one more…?”.
“With Singleton, our desire is to build a lighter, younger and less classic narrative, attracting a wider audience. In the concept of ‘just one more…?’, we affirm that there is nothing ‘only’ in our universe” , said Manoela Mendes, director of Diageo’s Reserve portfolio, whiskey importer.
The brand will also organize events in São Paulo and Rio de Janeiro, with bartenders who will introduce the product, teach recipes and open paths to the diversity of possible creations with the drink.
To activate opinion makers, influencers and journalists, the brand organized a dinner at the Balsa bar, in São Paulo, at the beginning of the month.
Brand ambassadors Alice Wegmann and Chay Suede were in charge of spreading the whiskey message on their social networks, bringing Singleton to everyday life and showing the possibilities of blending.
