Globo has an extensive ecosystem made up of linear TV, pay channels, streaming and digital properties, which makes its contents reverberate beyond these screens. The narrator’s catchphrase, the soap opera scene, the journalist’s comment, the multitasking presenter and the reflections in the series turn into conversations, memes, posts and reach the audience. trend topics of social networks. Over the course of a single day, these contents move, entertain, inform, impact and sensitize the public, taking places on the streets, on the internet, at family lunches, and at work meetings. This relevance gains strength with a diversified portfolio, able to speak to many layers of the population, taking entertainment and information wherever, whenever and however the public wants.
Through the large and small screens, 26 subscription channels are offered, open TV that speaks to millions of people daily, a streaming platform with more than 185 million monthly views, in addition to the entire digital environment. It is with this concept that, on May 12, Globo launches the second phase of the ‘Do Plim ao Play’ campaign.
To mark the launch, a 30-second film plays with unusual combinations of the company’s assets, rhyming and creating a sound metric in the voice of singer Carlinhos Brown. During the film, it is possible to see that Globo contents are connected and can be watched on different screens and places, wherever and however the audience wishes.
Check out the video made by Globo:
The concept of ‘From Plim to Play’ reflects this diversity and the extrapolation of content beyond its brands and platforms. The campaign wants to reinforce this power that Globo provokes by creating conversations based on scenes, dialogues and reflections that the company presents through its contents, bringing up issues relevant to society. The film highlights the company’s commitment to Brazilianness and diversity.
The campaign will be broadcast on open TV and subscription channels. Movie theaters will also be impacted by the film, with the play being broadcast in 50 theaters in five Brazilian cities. For digital, in addition to the mosaic of interactions on the social media platforms of Globo channels, an unfolding recalling videos and scenes that became hilarious and historical memes will be revived and their narratives told by the talents that went viral. A movie a week will be posted on Globo’s YouTube, starting on May 18, telling these stories. Actress Sophie Charlotte and journalist Sandra Annenberg are some of the names that will be seen in the plays.
The first phase of the campaign was launched in October last year with a focus on the advertising market. The proposal was to ‘re-introduce’ Globo through a manifesto video, starring comedian Paulo Vieira, teaser with voiceover by Tatá Werneck in an irreverent narration where the presenter tells about Globo’s ecosystem, in addition to pieces on the company’s digital platforms. .
Want to know more about the news? Don’t forget to follow the ADNEWS on social media and stay on top of everything!
The post Do plim ao play: Globo launches a new phase of the campaign appeared first on DNEWS.
