Displayed fortnightly, the panel will feature Bank customers telling real stories of how the institution made a difference in their lives
Banco Original will feature on TV Globo’s É de Casa program, “Papo Original”, which premieres this Saturday, 14th, and will unfold on social media with a presentation by Camilla de Lucas, a partner of the institution. The action continues the campaign “Being Original is what makes all the difference”.
Displayed fortnightly, the panel will feature Bank customers telling real stories of how the institution has made a difference in their lives. Entrepreneurship, financial organization, digital inclusion, freedom and financial autonomy are among the topics covered.
“The “Being Original makes a difference” campaign reinforces our strategy of always having the customer at the center. We have products and services that aim to facilitate the daily lives of consumers and, in this new phase, we will show how we actually do that. Our model that unites the digital and the human, allows us to know and give voice to customers and their stories and achievements. We are proud to be a means of access and transformation”, says Cintia Hachiya, Executive Superintendent of Marketing at Banco Original.
