The action created by CP+B will offer promotions on products for cats and 100% discount on the first monthly fee of the feline health plan
To end the “curse” of the black cat this Friday the 13th, Petlove launched the Black Cat Friday campaign, a movement in defense of black felines.
With the creation and idealization of CP+B, the action “Black Cat Friday Petlove. Your new lucky day”, aims to redefine the black cat and will transform the day into a Black Friday offering special promotions for cat owners, such as 100% discount on the first monthly payment of the health plan.
“The campaign is a response to the negative connotation that black cats suffer mainly on dates linked to bad omens, such as Friday the 13th. , commented Filipe Botton, Head of Brand and Communication at Petlove.
The communication of the campaign will be mainly on social networks and has the involvement of influencers and ambassadors to create a movement and invite the public to participate in the action.
“We are very happy to be able to develop a campaign like this, which matches Petlove’s purpose so well with the interest of its target audience”, says Thiago Lins, Creative Director of CP+B.
